About Our Hotel Internet Marketing Strategy

What is the Occupancy Builders Hotel Marketing System™?
It is a proprietary and proven hotel marketing system designed by professional marketers and innkeepers. It is built entirely around increasing occupancy and revenue by fostering a prospective guest's natural habits and patterns. Our methodology is based on four simple principles:

Primarily Self-Reinforcing Techniques
We want whatever marketing techniques we undertake to pay us back for years to come. The Internet is the first marketing avenue that allows for this. For example, in the past, if you wrote an article for a magazine and it was printed, your time invested was only repaid during the short time that the issue of that magazine was out. The Internet changes all of this. Now, if you write an article for a major web site, and your article was properly structured and submitted, it will stay live for years and that time you spend writing that article will pay you back every day that article is on that web site.

That is just one example; however, the entire Occupancy Builders' Hotel Marketing System™ is built on this concept of self-reinforcing techniques. Whatever marketing techniques a hotelier spends their time and money on should pay them back for several years. This allows our practitioners to save time and money while at the same time developing a truly defensible marketing strategy that is hard for competitors to overtake.

Find Prospective Guests Where They Are Already Looking For Accommodations
The most efficient use of your time and money is to market your property in the places where the highest numbers of people are already actively searching for your services. As anyone in the hospitality industry knows, this is not as easy as it sounds. The Occupancy Builders Hotel Marketing System™ provides methods for identifying the most lucrative marketing venues for your specific property and gives exact steps for making the most of those venues.

Give Them What They Want
Once a prospective guest has located your marketing, are you providing them with the information they want in the manner they want it? If not, they will not book rooms and your marketing efforts have been in vain. The Occupancy Builders Hotel Marketing System™ provides guidelines based on sound research and experience that every hotelier needs to follow to turn lookers into bookers.

Live Up To The Guests' Expectations and Stay In Touch
Repeat business and word of mouth can be huge revenue generators for inns. In order to make the most of these sources, you must live up to the guest's expectations while they are at your property and stay in touch with them once they leave. However, doing this in a non-invasive way can be tricky. The Occupancy Builders Hotel Marketing System™ provides effective techniques that make guests want to refer you to friends, family, and even to complete strangers, as well as come back for another stay themselves.

Putting these four principles in to an effective strategy for your hospitality property is what the Occupancy Builders' Hotel Marketing System™ is all about. We provide three options for implementing our marketing system. You can learn how to market your hotel yourself, receive a customized hotel marketing plan that you implement, or hire Occupancy Builders to manage your hospitality property's marketing for you.